How Buyers Search for Homes
It’s important to understand every possible avenue of getting your home.
Today’s real estate buyer is highly sophisticated and uses a variety of resources, both traditional and technical, to aid in their search for a new home.
According to 2016 National Association of Realtors® (NAR) Profile of Home Buyers and Sellers, the data on how buyers found the homes they purchased fell into the following categories:
● 51% – Internet
● 34% – Real Estate Agent
● 8% – Yard Sign/Open House Sign
● 4% – Friend, relative or neighbor
● 2% – Home builder or their agent
● 1% – Directly from seller, or knew seller
● 1% – Print newspaper advertisement.
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